Support. It is an incredible asset to help entrepreneurs put their ideas into action. The encouragement and confidence received from loved ones entrepreneurs can find themself believing in their dreams. In fact, Joanna Gaines would not be worth $8 million dollars without the support and encouragement from her family and husband, Chip Gaines. Joanna, also known as JoJo, was not the typical entrepreneur that constantly saw visions or a multi-million dollar business. But, that’s what makes Joanna’s story unique. It wasn’t until she was pushed to step outside her comfort zone and take a risk at a dream, her dream. Magnolia Market.
There were doubts and setbacks that prohibited Joanna from developing the Market like starting a family and raising her children, but she allowed God to decide when it was time for her to go back to the Market and with a lot of patience and prayer, Joanna knew her time had come to re-open Magnolia Market. It was that taste of opening the Market prior to her family that drove Joanna back because she saw a vision of what could unfold from it.
Before the success of Magnolia Market and the five-season Fixer Upper, Joanna was limited on how to “flip houses” or let alone decorate her own home because of the financial depravity Chip and her were in. However, she had to be creative and think outside the box with such a small budget and find a way to use furniture and antiques that others may not have considered as decoration. The more she was in the shop and able to play around with her ideas the more they developed and expanded possibilities.
Joanna never had the idea that her husband and herself would be where they are now, but she pushed past the fear of failure and let the ideas fuel her. It was from her small vision that led to impacting the culture in WACO, TX. The small town of Waco was just a small town that tourists would pass through to get to Dallas and Austin. Now, Waco is on tourist destinations to see and stay at thanks to the Pinterest perfect Magnolia Markets. The town use to be just run down and country roads, but thanks to the tourists, Waco has just flourished economically from the success of the Gaines’ business. With the Market they were able to provide opportunities for local shops and vendors to share their business.
Joanna has helped inspire many people to not let the fear of inadequacy and failure be the reason to not pursue a goal or dream. Following the example of her life’s work and attitude through it, entrepreneurs are encouraged to become rooted in what they hope to accomplish and have the faith to take the risk because the lies will come, but it’s how you respond to them.
In an interesting way, I think that their lack of finances at one point helped Joanna become a better entrepreneur. So many people get the same basic education from universities, but Joanna built her fluid knowledge, allowing her to take what she learns and apply it across the spectrum, overall becoming a successful business owner.
It is important for entrepreneurs to make sure they have a good network of people to work with. They need someone they can trust and rely on to bounce ideas off of and get advice from. Friends, family, and business partners are a vital part of a successful business.