Jonathan Hart is the founder of one of my favorite outdoor apparel companies, Sitka Gear. Jonathan is a very driven person who has a love for the outdoors and all activities that involve the outdoors. When asked, he said he created Sitka for one reason, comfortability and performance when out in the woods. Just like every other hunter who has had to deal with bad gear, Jonathan says that he was driven to make Sitka one time when he was out in the woods and the rain and cold was getting through his gear. He decided that he was going to cross the camouflage aspect of his hunting gear and the comfortability and protection of his climbing gear. And thus, Sitka was born. When he created Sitka, the hunting apparel world was very limited. Everyone wore Mossy Oak or Realtree and they all had the same camouflage pattern. All of the clothes were made with cotton and polyester, too, so it wasn’t like you could switch brands and get better protection from one over the other. Jonathan said his biggest challenge when creating his product was not understanding how clothing manufacturing went. His moment of realization came when he was at a vendor show and came across a table of multiple hunting brands, but they all looked the same. Once he understood that many brands purchased from the same clothing contractor, it helped him narrow down how he wanted his clothes to be made and who he wanted to manufacture them. One of the most inspiring things about Jonathan, however, is he feel he didn’t create a new side of hunting apparel; he simply reinvented it coming up with new fabrics and patterns to meet the standards and concerns of hunters all around the country and world.