Jordan Karcher is a 32 year old entrepreneur who founded the company known as Grounds & Hounds Coffee. Through their sales of coffee, they also donate 20% of their proceeds to animal rescue initiatives. Karcher firmly believes in second chances for pups at animal shelters, and saw the gap in the social impact of businesses. He wanted his work to connect with issues he cared about personally, but investors also need to be sure that the business will be profitable. He started his e-commerce site as a way to more effectively sell his product, and he has had great success with it as the company celebrates its 5th anniversary with a 300% growth in revenue. Karcher says that “While it is important to always follow your passion, remember that your product and the customer experience must meet or exceed that of industry competitors.”
7 Entrepreneurs Shaking Up The Food Industry (forbes.com)
It seems as though Jordan really has a good understanding of entrepreneurship. He had a passion for dogs and he was able to find a rounda about way to have an impact. He was able to see a niche oppertunity in a cool market.