Josh Luber founded the company stockx in 2015 but his entrepreneurial mindset started as early as six grade when he sold gum to students when his school when they were banned from having it in class. Luber took this mindset with him when he created Stockx a Ecommerce business model that would act as a “stock market of things” where the real time prices of good sold on the site such as sneakers and clothing so buyers and sellers can see the prices of goods change in real time. In creating this company he found a way to tap into two extermely profitable markets. The first is the eCommerce market where sites such as eBay thrive, and the second is the resale market for sneakers which is now worth up to 2 billion dollars worldwide. By creating a business that allowed for buyers and sellers to easily purchase and sell goods with the unique idea of tracking an item’s price in real time like the stock market Luber created an innovative business that is now valued at over 1 billion dollars.