Companies today are more commonly not investing in big advertising spots on TV or through other methods and are turning towards influencers on social media to give a voice to their products. Millennial influencers are the new stars of web advertising, especially on pla
tforms such as Instagram. Julia Engel is the founder of the popular fashion and lifestyle blog “Gal Meets Glam”. She started blogging in 2011 as a junior in college for a creative outlet and now she is on Forbes Top Fashion Influencers of 2017 list. In 2013, she was making enough money from the blog to pursue it full time. She is constantly innovating and is never okay with just being average in anything she does. Her feed is brimming with high fashion and now has over 1.1 million subscribers. She generates revenue using the popular app LIKEtoKNOW.it, which sends followers direct to websites selling the clothes: if they buy, she gets a commission. She, like other bloggers, saw a niche market and has gone full steam ahead to get the products she advertises into the hands of her followers. Having stand- out social media accounts did not happen overnight. At first, her only readers were her parents and friends. Now, the products that she advertises sell out instantly. She notes that there was a steep learning curve to each step, but she stuck with it.
http://galmeetsglam.com/
As a reader of Gal meets Glam, I find Julia Engels story very inspiring. She proves that if you have a passion for something and work hard, things have the potential to work out in your favor.