Justin Bieber is typically not someone that comes to many people’s minds when discussing entrepreneurs, but he is indeed included as one. He is one of few celebrities who utilized YouTube as his platform to slowly grow his fame. He began to use YouTube as a way to cover popular songs when he was just 12 years old and the positive feedback was almost instant. People were astonished that such a young boy had that much talent. His following on YouTube would continue to grow as he covered more and more songs. He was eventually found by pop mogul Usher, who was able to sign Bieber to his label and that is when Bieber’s career really began to take off. What is amazing about Bieber is that the fact at age 16, he dropped an album that sold over 5 million copies and went triple platinum. Bieber was driven by the fact that everything going on was more than he had ever dreamed of, but he wanted to keep it going, he simply did not want to be another “one hit wonder”. The interesting thing with Bieber is the fact that he never auditioned for shows or did performances, he simply posted his videos to YouTube and let the fame come to him. He never went out of his way to get noticed, he just used the internet and the rest is history. What makes Bieber even more interesting is that when he was discovered at 14, people were worried about his voice changing with puberty, but he was able to get even better as he got older. Many people doubted that he could overcome a voice change, but he proved very quickly that it did not effect him or his music. Bieber displays entrepreneurial traits such as, the ability to change, great passion, willingness to learn, willingness to accept criticism, and the ability to change his music for his target audience. Bieber is a prime example of an entrepreneur that often gets overlooked because he is a celebrity. Most people assume that celebrities cannot be entrepreneurs, but that is certainly not the case. Justin Bieber is an inspiration because he shows that you can truly do anything you want if you put your mind to it. He knew that it would be tough to secure auditions with record labels, so he used what he had and has never looked back. I learned that you do not need top of the line technology or equipment to be successful, you simply need an idea and drive.
Justin Bieber, whatta guy! I never thought of him as an entrepreneur but after reading your post, you are correct. I think about people like Rebecca Black and the money put forth for a song and music video which very much became a one hit wonder and she came and left. Unlike, Justin his talent was seen by videos posted to Youtube costing him nothing and as time went on he was recognized for his talent as a young musician.
Tons of music artists come up on Youtube today. Justin Bieber was the one of the first an most successful people to do it. He is a great example of an entrepreneur because he helped change the music industry forever.
Justin Bieber is a great example of a true entrepreneur in the music industry. Personally, I respect the way he utilized the platform he did to expand his audience and make a name for himself.
[…] example of a teenage Millionaire people is Justin Bieber. Bieber had his own YouTube channel, and Scooter Braun was the one who discovered him on YouTube. […]