We often see cartoons and artistic renderings of people, whether it be on invitations, cards, and drawings. Something seemed different for Kamaria Warren, who at the age of 7 was out shopping for birthday invitations with her mother. One of the first things the duo noticed was the lack of invitations with African American girls on them. Upset by little inclusion in a world that puts equality on a pedestal, Kamaria with the help of her mother, who was a graphic designer, launched a line of products that included depictions of cheerful African American girls. No longer did these girls have to feel under-represented and could be validated with Kamaria’s products. From invitations, notebooks, purses, and party supplies, to dolls, Brown Girls Stationary fulfills the needs of African American girls and gives them purpose in the world. Kamaria’s company now employs 5 people and sells products on Shopify, Faire Marketplace, wholesale, and at local events. Sales generally include 10,000 notebooks, 2,500 notepads, and 1,500 backpacks each year. Sometimes, a small problem can turn into a business venture with great potential if the right action is taken. Where other designers may look away, a young mind can often see potential and explore that, which is what happened with Kamaria’s business. Kamaria can now inspire other young girls like her to find problems and fix them through good ideas and innovations.
I love this story honestly because it solves a need and gives people another place to buy books and could be cheaper this route as well compared to other places that could charge an arm and a leg for school stuff.
I am a fan of her strategy as now school supplies are more affordable, giving students the ability to save their money and focus on purchasing what they need.