Lily Born’s grandfather, who suffered from Parkinson’s disease, often had trouble with normal drinking cups, which led to him frequently spilling things. Rather than seeing this as an unresolvable problem, Lily saw an opportunity to help. She designed the Kangaroo Cup, a spill-resistant cup that allows those with similar issues to remain independent. The product has since become very popular and has helped countless people with these issues. Lily’s story is a powerful reminder that entrepreneurship can start with the idea and desire to solve a personal problem. By turning her empathy into a real product, Lily helped her grandpa and created a successful business that has helped so many people by using innovation.
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A great example of how a need turned into a venture. Finding a problem is so unbelievably important to entrepreneurship. People with passion often find themselves in scenarios where they can great value and impact through innovation.
In class, we discussed a ton of different ways a story enhances a product. Her story about the pain she felt for her grandfather is so inspiring that she was able to create something efficient. By seeing that there was a need she was able to meet it and not only help her grandfather but those who have also been affected by Parkinson’s disease. Thanks for sharing!!