Kayla Itsines, a notable entrepreneur in the fitness industry, began her journey as a personal trainer in Adelaide, Australia. Inspired by her passion for helping people achieve their fitness goals, Kayla created the “Bikini Body Guide,” a series of workout programs. She initially faced hurdles as an unknown figure in the fitness world, but her determination to make a difference drove her to promote her programs on social media. Overcoming doubts and limited resources, Kayla’s workouts gained a dedicated following, and she co-founded the fitness app, Sweat. Through innovative training techniques and a strong online presence, she expanded her empire, transforming lives worldwide and motivating women to adopt healthier lifestyles. Her success is a testament to her perseverance and vision in building a fitness brand that empowers individuals to achieve their fitness aspirations.
I like how Kayla used her own passion for fitness to start her own business. I notice that she started small and used social media to promote her content, until she finally ‘made it big’ by co-founding the Sweat app. Kayla’s story shows how passion and patience are important for entrepreneurship.
When social media is used for so many bad applications, it’s good to see someone using it for good. I thought how she expanded to an app as well as maintaining her presence on social media seemed like a good move. It’s very simple, yet effective.