John Pegg began his entrepreneurial venture by reviewing cheap and accessible colognes for men on his YouTube channel where he went by the name Kerosene. By saying accessible colognes, I mean that these are the colognes that one could find on the shelves of Walmart, CVS, or Target stores. These colognes are made cheaply and many synthetic chemicals are used to evoke natural scents. Eventually, Pegg began to review more and more expensive colognes that might be found on the shelves and displays of upscale department stores or perfume and fragrance boutiques (such as Guerlain or L’Artisan Parfumeur.) Throughout his reviewing experience, john would find notes and smells that he enjoyed, yet he felt that they weren’t mixed or created to smell the way he wanted them to.
So, instead of searching for the perfect cologne that would please Pegg’s noes, he decided to create his own line of fragrances under his YouTube name, Kerosene. His first attempt to create a fragrance took over 6 months in his perfumery lab before he felt that it was ready to be sold to the public.
Among perfume collectors that would be made aware of his fragrance release praised his creation. Since 2011, when he began selling, Pegg has released over 16 different unisex fragrances.
I find it interesting that people would buy a cologne that has a brand name of “kerosene” because it is not a fragrance that i think most people would want to be associated with
This man proves that you do not need a lot of money to start a career. As long as you are providing value to the customer, and he is doing that by reviewing cheap colognes! who would have thought?
It’s interesting that Mr. Pegg decided to make unisex fragrances. I typically think of cologne as a masculine thing, but perhaps he will reach an untapped market by making cologne that is for either gender.