Benjamin Kapelushnik
Kapelushnik has been called Ben “kickz” Kapelushnik, the “Sneaker Don”, the sneaker plug, and a teen entrepreneur who is changing the world. His customers include D.J. Khalid and other high profile celebrities. Kapelushnik works with brands including Yeezy and Air Jordans before they are open to the public market. He is able to glean a 40 percent profit margin from each sale.
Sneakerdon.com Beginning
Kapelushnik began selling sneakers when he was in fourth grade. He said his parents did not want to fund his hobby of collecting sneakers. After he realized all the kids at school wanted his shoes he began reselling shoes already on market to his classmates in order to make a small profit. It took Kapelushnik years before he was able to build sneakerdon.com to the one million dollar profit it reached this year. He said his father had a hard time wrapping his mind around the concept of buying shoes for eight hundred dollars, wearing them for a small period of time, and being able to resell them for more. His mom on the other hand has encouraged him to chase his dreams, even if she did not quite understand the process.
Benjamin Kapelushnik’s Future Plans
Kapelushnik wants to open stores and chains to go along with the website business he already manages. He wants to become bigger and better at his job. Kapelushnik plans on furthering his education at a college institution, even though he already runs a successful business as a sixteen year old.
My Thoughts
Although I may share more of Benjamin’s father’s attitude towards the idea, I think the sneaker business is growing. If Kapelushnik continues to make connections and improvements I believe there will be almost no limit to the success he will have in his industry. I wish him well in his future endeavors, and I will keep my eyes peeled for his guest appearances on celebrity snap chats.
I’ve been following this story for a bit and actually first stumbled upon it on youtube. I also share his father’s perspective. While it is great experience learning to do business even if it is just in selling shoes, he should use the experience and the success to fund college so that he can expand his horizons of all the business world offers.
I think that this story is so amazing! He has a wide audience and is getting attention from big names. I think he should continue his entrepreneurial journey as he continues to grow along with his business. Great post!
Kapelushnik was able to see that he could make money off of his hobby. shoes particularity designer shows are very popular and he was able to also understand that certain shoes gain value over time and he can sell them at higher price than what he bough them as. smart and very innovative.