Kiel James Patrick did not grow up in a wealthy family, nor did he go to college. He decided to use his passion for design and American-made products to create his own bracelet brand with his wife. They began making preppy bracelets with a nautical theme, and now their business has expanded to hats and clothing. However, they only make a few clothing products to maintain the quality of their product.
KJP has used social media to turn his life into a brand. They only advertise on social media, and they do a great job of getting their brand seen. Mr. Patrick’s wife, Sarah, also promotes their brand through her blog, Classy Girls Wear Pearls. Their brand embodies a classic lifestyle, and their good quality products meet expectations set by their social media.
These entrepreneurs also appreciate creativity, which is one reason why their brand is so successful. Their factory–located in New England–is decorated with vintage furniture, oriental rugs, and classic artwork. The factory also has a hammock where workers can nap throughout the day. These details all add to the integrity of their brand.
This is really cool. My girlfriend loves their products, and I think something that they do really well that you mentioned is the use of social media. Social media I believe is a big reason to why they have grown so much.
Nautical, preppy, AND design oriented!! Awesome. My girlfriend would probably love this as well, they go great with the modern day boat style like sperrys!! Awesome article.
I have heard of Kiel James Patrick’s company but I did not know any of his background and it’s so interesting. I also did not know that they exclusively advertised on social media and had such a cool factory! It seems like a lot of young companies today are using social media to differentiate themselves and reach their target market. Kiel James Patrick seems to be making all the right decisions with his business while maintaining a business he is passionate about. He is a millennial entrepreneur that sets a good example for us all!
Lindsey this is about half as awesome as raw milk. But knowing how incredible raw milk is, that says a lot about this article and how great it is. Good work Sluthenburg.