While innovation is a great practice, there is a method to it that is important to consider. Many think of innovation as having a blank canvas and coming up with whatever abstract cool idea one may formulate. However, if the goal of said innovation is to create true impact for people, there has to more analytics involved in what is traditionally held as a right-brain practice. There is a lot of importance in getting to know the needs of the people that your innovation would impact because that should be the driving force in the design process. One very popular way to do this is to conduct interviews with potential users of your invention to get a feeling of where specifically they could benefit from a fresh way of doing something. Having this space outlined from real people is where zone in which the innovation should occur. Innovation outside of this zone will not breed relevance or impact through innovation, thus making the innovation somewhat of a waste. However, when you allow your innovation to be set within relevant parameters, impact is very possible, as your are operating within the space people need you to be breaking conventions and norms in. Anything short of this is aimless ideation, which may easily miss the needs of some.