Kobe Harris was in his freshman year at Loyola university in Chicago when he began developing a all natural skincare brand that would come to be known as Kobee’s. It took him over a year to develop his first formula due to his commitment to environmental stability and sustainability. Kobe also was super invested into the simplicity of his brand. He wanted simple products, simple (and plastic free) packaging, and simple ingredients. Kobe was also methodical, as you can tell from the year it took for the first product. The signature beeswax lip balm took another year to both develop and bring to market. Other products include hand salve, cuticle butter, a lotion stick, neck butter, a lip scrub, and lip overnight masks. I don’t know much about facial care, but it’s apparent that these products have sold well over the past several years. Kobe was brought onto shark tank, which only continued the upward climb of the companies equity growth. All in all, kobees has shown how effective simplicity and methodology can be for an entrepreneur.

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