Kylie Jenner, a very successful millennial entrepreneur, used her social media platforms, as well as her fame through the show “Keeping Up with the Kardashians” to advance her networking. Because she had a large platform to begin with, her cosmetic business launched quickly and successfully. Since her early teens, Kylie and her sister, worked alongside the retail store, Pacsun to create a clothing line that teenage girls, specifically, would enjoy. Building off of that experience of reaching teen girls through retail, Kylie started up a cosmetic brand that was launched in 2015 and took off because of her massive fan base. Because of her great interest in fashion and makeup, Kylie was very successful in her business. Creatively, Kylie came up with different names for the makeup in her brand such as: Kyliner, and Kyshadows. Along with coming up with creative names for her products, she also created tutorial videos using her snapchat platform to explain different makeup routines and products. A critical and interesting piece to Kylie’s story as an entrepreneur, is the fact that when she began creating her business, she chose to begin to set herself apart from her family by separating herself from them on special platforms in order to make a name for herself to expand her business success. Kylie is a brilliant millennial entrepreneur because she saved money and built revenue by not spending on advertising but rather used her media platforms to spread word of her business. She uses Facebook, Twitter, Instagram and Snapchat to formulate videos and tutorials about her business and products. By using social media as her main source of marketing, she can reach millions of people and therefore maintain a large fan base while also maintaining a very successful business. Kylie Jenner is a great example of a millennial entrepreneur because she strategically uses her social media platforms and fan bases to launch and maintain her business.