Kylie Jenner is an entrepreneur that has been noted for her various different business ventures. This post will be dedicated to her Kyle Skin, her skincare line that is still fairly new and constantly rolling out with new products. Kylie Skin was started after Kylie Cosmetics and was an instant success after Kylie had promoted her new brand all over social media platforms. Lots of products were sold right off the release date and time with hundreds of Kylie lovers reviewing her products. It became a quick success and allowed Kylie to grow, yet again, MORE popularity in the beauty community. As a millennial entrepreneur, finding ways to stick out and make a living for yourself has always been a challenge. Luckily, for Kylie, she already had her cosmetics line, and since skincare and makeup go hand-in-hand, was able to easily promote her skincare. With all eyes watching her, she knew that she could make an impact in the skincare industry and find a way to create her own products at an affordable price, compared to luxury skincare. All products are cruelty-free, vegan, gluten-free, paraben & sulfate-free. All products are also mentioned to be suitable for all skin types. Kylie is catering her skincare to everyone AND for everyone. As a millennial, Kylie is growing her empire fast to keep up with her other sisters and for now, looks like it is going well. In addition to her new skincare line, she also created a new team to launch her skincare aside from her cosmetics line. This shows her flexibility as an entrepreneur and carefully planning everything out to ensure success, while also taking a big risk in stepping into a new line and launching it.
It is interesting, I wonder how much of her sales are because people are actually interested in her products and not just interested into it because her name is attached to it.
Wow! Good analysis of Kylie’s overall brand message and the general outline of her skincare line. It is really amazing how she was able to combine appealing aesthetic and product quality to satisfy her customers who probably would have bought her products just because her name is the brand. Though it was indeed bold of her to step out of her lane of modeling and into a more revenue-generating field, she still had her family name, reputation, and pre-existing success to guarantee a smooth transition. No matter what she does, so long as it is in the realm of what her family has already established, will be a success.
Kylie Jenner’s beauty empire has always given me mixed feelings. While I completely believe that she has created her business-persona from the ground up, she started from the top – since she was a kid, she had all the money and fame in the world. Her business is successful because of who she is, something that her family’s position gave her, not something that she worked for. Nonetheless, her success in the cosmetics industry is impressive.