Brian Lee is the CEO and Co-Founder of the company Label 428. Label 428 is a “food creative and social media agency based in Toronto.” The objective of the company is is to produce content for restaurant chains and consumer packaged goods. According to the website, they specialize in communications, coordination, and creativity. As of 2021, they are also labeled as one of Canada’s top social media marketing agencies!
Brian got the idea for Label 428 during his senior year of college. While studying human biology, Brian also had the desire to make money with his friends. With the help of his business partner/photographer, Brian started visiting restaurants in the Kensington market to see what jobs were available. He figured that he would take on any job that needed to be done, and “fake it till you make it”. After helping one particular restaurant blow up on social media, they decided to step away and create their own agency, known as Label 428.
To learn more about Learn 428 and the company’s services, visit their website:
Label 428 – Toronto’s food creative and social media agency.
I think Lee’s company is so cool and I love how he sells packaged goods. I also think that the name of his company is very catchy and unforgettable. Overall, great post!
Very interesting! I like how Lee found a specialized niche within a highly competitive market, setting his business apart from his competitors. Restaurants would be more likely to hire him than they would a company with a broader focus. Based on their website, it seems like they work with some large companies like Domino’s Pizza, Canada.