Brian Lee is the CEO and Founder of Label 428 a social agency and food network that is based out of the city of Toronto. This interest of Brian’s was sparked in his last year of college while he was studying Human Biology. After feeling as if this college study was leaving him in a dead end, he began visiting restaurants with his friends at Kensington Market. This is when Brian began to start his menu design, and social media services to restaurants. In particular, he got popular off of his Instagram for a specific restaurant and this is when Label 428 started to blow up. Now, Label 428 has a large social media presence and Brian hopes to keep gaining momentum on the business! In our culture today, we see technological services becoming more and more common within our society. It seems that no matter what a company is selling, technological services are useful within a company. I have learned from Brian Lee that going an uncomfortable route (dropping out of college and starting Label 428) may be a journey that could lead to purpose and success! Using what we are skilled at and what we have passion for should always lead our next move just as we can see from Brian Lee.
Social Media is a continually growing market. It has some of the biggest companies in the world now. He seems to be doing a great job of entering the competition and doing it in a specific sector.
Seen in his story I love how Brian Lee followed his passions instead of his study of Human Biology. He took what he was interested in and made the successful Label 428 as a way to pursue it. This story shows that anyone can be an entrepreneur!
I love entrepreneurs. This story shows that anyone can be an entrepreneur with the right motivation, the skills will follow with practice and time.
Label 428 is a good example of an entrepreneurial improvement in an already existing industry. There are plenty of companies that do what this company does however none that do it just like this one. Brian Lee saw an opportunity to create something better than anything before in the food and drink industry.