Lasso Gear is an athletic apparel company based in Los Angeles, California that specializes in performance socks. Lasso Gear implements scientific research with personal experience to present socks that mimic the technology of ankle taping and ankle braces to provide faster, more easily accessible heightened performance and increased recover. Lasso Gear was started by a young entrepreneur named Partha Unnava, a friend of mine, who had a serious ankle injury playing basketball in his youth. Partha was frustrated with the limited options of recover for his injury so he used his background in biomedical engineering to a create a visually elegant sock that provided very similar benefits to ankle taping or braces. I have spoken to Partha several times during at my previous job, and he has described his upbringing and key points to being successful as a young entrepreneur. The two points that stood out to me the most was the importance of being unique in a very competitive space and implementing one’s own story or background into their product. Partha described the intensive research and trial and error he partook in to finalize his product especially in an extremely competitive space such as sportswear. Partha stresses the need to stick out in one way or another in order to gain any sort of competitive advantage especially as a small business. Furthermore, implementing one’s own life story, upbringing, background, etc. can be used to bring a unique aspect to a product or service. People tend to gravitate towards a product if the meaning behind it is well produced and presents heightened value.
I like how Partha brought in his personal experience and stories into his pitch when describing the product. This is something that we have talked about multiple times in class and something that I plan to incorporate into my own elevator pitch. Good post!
This story about your friend Partha is so cool. It is inspiring that he saw a problem that he faced in his own life, and made a product to solve his own problem. He seems like an extremely innovative individual! As an athlete, I would much rather prefer a sock over tape or a brace as long as it functions the same way. Great idea, and an amazing story!
I completely agree with his two points. A story can draw more customers to a product because you bring in emotional and personal aspects to your product that can truly relate to other customers. Partha identified a problem, and found a great solution that brought together his passions of athletic wear and biomedical engineering.