Meet Laureen Asseo, a young entrepreneur who founded her business Fresh N’ Lean from her own kitchen. Her business started when she decided to help her father, a French immigrant who had been facing serious health problems after years of overindulging in processed American foods, change his diet to include organic and healthy foods. She began making dishes for him 
with natural, whole-food ingredients, and when her friends noticed her father’s improvement, they asked her if she would consider making healthy meals for them also.
She saw the need many people had for healthy, fast meals and in 2010, she launched Fresh N’ Lean. Starting up a food business that depended on mass production is hard when you don’t have money, but with calculations and determination, Laureen made her business what it is today. Fresh N’ Lean is a meal production business that offers over 110 food choices, including gluten-free, vegan, keto, and paleo meals, as well as providing the flexibility of including or excluding ingredients according to taste. The business has grown to making over $100 million annually and since the business inception, it has grown 100% year over year in sales. Laureen is an incredible example of recognizing a prevalent issue, figuring out how to fix it, and tackling it efficiently.
This is sweet that when she started this business, all it generated from was her passion to help her dad. Passion is so crucial in entrepreneurship and wanting to start up a business. Without passion there is no drive to give quality service, really fix anyone’s pain, or be innovated in your product or service to really create value for people!
I think it is so cool how trying to find a solution for her father’s health needs was able to expand into a very successful business. I think it is also interesting that her friends and others saw what she was doing as a needed solution before she even turned her idea into a business! It is so innovative that Laureen prepares the meals to specific diets as well as preferred tastes so that every meal is tailored to the specific customer!
This is such a great entrepreneurial story! I love how she saw a problem in her father’s life and solved it and realized that she could move to a larger market. Also, it is so cool to see the way she pivoted to get into the market as well as her determined attitude to try to make a marketable product. I am so glad to see the success that her company has had thus far!