Lauren Bush is granddaughter of former U.S. President George W. Bush. Yet, she chose to impact the world in a different way than pursuing politics. At 23 years old Lauren Bush started the FEED Project.
A formal model and fashion guru, Bush founded the company in order to combine fashion and philanthropy. The company was one of the first to be an impact-driven lifestyle brand. They create products that help feed children across the world. Every product that is purchased, a margin of the profit is used to provide meals to schoolchildren. The labels on all FEED products equals how many school meals the customer’s purchase will provide. This was different than any other donation-based product in the past, since the number was much more impactful to customers than stating that a certain percentage will be contributed.
The brand is partnered with the U.N. in order to fulfil the meal-giving portion of the business. While these types of social impact businesses are now fairly common, in 2007 when FEED was first introduced it was a new idea. Bush is an important young entrepreneur to learn about because she found a way to bring together her interests in a unique way that leads to social impact.
Wow! I love this idea and it’s social impact. Fast fashion and unfair wages in the fashion industry are a huge problem and it seems like she is both ethically sourcing her clothing and using profit to serve the greater food and feed those in unprivileged households. I also like that they say exactly how many meals will be donated instead of a percentage. I think that it makes the message even more powerful!