How many people want to inherit an urn filled with their great grandmother’s ashes to remember her by or pay for a headstone that will eventually sit lonely on a plot of land? How can we honor those who have passed, who mean so much to us? When Adelle Archer, 27-year-old entrepreneur lost her beloved business mentor passed away, she decided how to honor her after death. Archer said, “She’d had such a huge impact on me, I wanted to do something for her that felt as special as she was.”
She started a business which turns your loved one’s ashes into diamonds that can be set into a beautiful ring or an elegant necklace. Interesting enough, this can only be done because ashes consist of carbon, which is also one of the main elements in precious stones. The customer can decide upon the weight, color, cut, and what type of jewelry they would like. Her business, Eterneva, only needs a cup of ashes to create the diamond whereas a normal urn that sits upon your mantle holds eight times that amount. This whole process can take as little as eight months to complete.
Eterneva keeps their customers well informed on the process of creating the diamonds, assigning each individual client a representative of the company because they recognize that they are handling one of the most important things to people in the world. The diamonds created be Eterneva are actually more expensive than natural diamonds grown in the ground. It costs about $7,000 to have one of these special diamonds made, only giving you a 0.5 carat diamond. Even though this process is quite pricy, the company had $280,000 in sales in 2017.
Adelle Archer wanted to change the relationship between people an the loss of loved ones, which she is accomplishing through her company. “A diamond lasts more than a single generation, the way an urn of ashes won’t,” she says “Nobody wants to inherit that, but they of course want to inherit their great-grandfather’s diamond.” This new take on honoring the dead has captivated those who have lot someone close to them, giving them a way to keep them close to their hearts at all times.
https://www.inc.com/kevin-j-ryan/30-under-30-2018-eterneva.html
I really enjoyed reading this post. It is comforting to know that there are other ways to remember/memorialize your friends and family than just a gravestone or urn!