It is very rare that I interact with an app that changes my life. Instagram and Snapchat were amazing in their prime, back in middle and high school. However, now that I have grown up, games and social apps just do not do the same thing they used to do. In 2021, some friends recommended an app called Letterboxd, which is a movie cataloging service that also involves a social aspect. Because of my love for movies, I was able to jump right in and start reviewing my first films, and it made me feel like a serious movie critic.
Matthew Buchanan and Karl von Randow invented Letterboxd in 2011, which completely shook the world of movie critics. Before, critics would hide behind sites such as IMDb and Rotten Tomatoes, and create reviews that were far different from audience reviews. With Letterboxd, there are millions of different reviews for each film, and there are so many different ways to write reviews.
In conclusion, Buchanan and von Randow changed how movie reviews are written and read today, and as an avid movie lover, I am so grateful for these entrepreneurs changing a market that I never thought would change.
This is yet another story that shows how the calling card of modern, 21st century entrepreneurship is making things more accessible to the masses. It is also interesting to see how another move is the elimination of outsourcing. With technology, fewer and fewer things are becoming outsourced.
I believe that technology really does have a fix to everything
I love this app, it’s so convenient when trying to find a movie that you would want to watch and also interesting to start arguments with friends. Me and my friends all use this to rate movies and it always strikes interesting conversations. I didn’t realize its been out since 2011.
I had never heard about this and so that’s why it caught my eye. This is such an interesting concept because in our day and age of verification we want to be able to share our thoughts honestly and be open to critique, which is unlike Rotten Tomatoes. Like a previous comment on this post mentioned, its all about reaching out to the masses.
Great post!