Brian Fisher was by all means a successful businessman. He served as Executive Vice President for a start up financial firm that grew to $1.1 billion in assets before it was bought out. Rather than returning to the world of business, Brian decided to use his skills to help a cause that he was more passionate about: the pro-life movement. There are about 7,942,623 pro-life organizations in America, so Brian looked to what he could provide that would be unique. In 2007, he founded The Human Coalition (formerly called Pro-life Online). The Human Coalition uses technologies like Google Analytics and other Search Engine Optimization tools to promote pro-life options to abortion minded women. Brian and his team work to ensure that when women are searching for a pregnancy test or ultrasound that local pregnancy medical centers are featured as prominently as abortion providers. In a world where customers often research (and decide) on a service/product online, this unique approach has helped save thousands of lives. Also they have awesome stickers.