- What is exemplary or unique about these young entrepreneurs? Lily Born is a unique entrepreneur because her business solved a very niche, specific problem within her family. She dug into something she was passionate about.
- What drives them? Lily’s need to help her grandfather with Parkinson’s is what drove her. Out of love she was able to develop a solution to her grandfather’s struggles.
- What makes their idea or business model interesting? Their business model is interesting for a few reasons. She saw a unique way to modify cups for a select population, which gave this market a creative and useful product. People don’t ever do anything extraordinary with cups. They sort of have one purpose, and other than different styles, they stay the same. Lily was able to create a whole new genre of this product that would serve people all over the world.
- What entrepreneurial traits do they demonstrate? According to an article, “To perfect her design, Born and her dad traveled across the world to the ceramics capital of China, JingDeZhen. There, they were able to refine the models, find a manufacturer, and prepare for a production run of ceramic cups, which come in plastic, too.” By doing this, she showed her desire to learn from the best and adapt her product from the top of the market.
- How are they innovating? Lily Born and her business Imagiroo innovated by creating a new niche in the cup market. Her product, the kangaroo cup, has three legs and is made to prevent spills. After her grandfather, who had Parkinson’s Disease, kept spilling his drinks, she knew there had to be a way to fix this problem. Thus came the creation of the kangaroo cup.
- How do they specifically inspire you and help you in your own thinking about entrepreneurship and innovation? She inspires me and helps me in my own thinking because instead of focusing on the problem, she only saw the solution. This reminds me of scripture, specifically with the David and Goliath story. David spoke about God nine times and only about Goliath twice. One could say that David was focused on his vision, not the circumstance. The same applies to Lily Born.
- What principles have you learned? Lily is a great example of what happens when you see a problem as a potential solution. We say no pain, no sale a lot in class. She experienced the pain of her grandfather, and through it, was able to create a product that would not only help her grandfather, but anyone who struggles with spills.
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This cup sounds like a great idea! She’s a good entrepreneur for wanting to learn so that she can improve her business too. The fact that she cared about her grandfather enough to make this business is quite wholesome, and I like the idea of a custom, decorative cup! I think any custom product is a brilliant idea! I personally think that adding an image of what the cup looks like would also be beneficial though so that people have a better understanding of what the product is like.
I think that this cup is very innovative and a great idea. I thought that her story was inspiring as she wanted to help her grandfather who suffered from Parkinson’s disease. With the cup being able to prevent spills, I think she can focus on the design aspects of her cup. Maybe she can add some different variations and have customer requests on what type of design they would want as the business continues to grow.
The Kangaroo Cup sounds so cool. It is amazing that Lilly made this product as a solution for her grandfather with Parkinsons. I think it is so creative and a perfect niche finding product. She can product various different designs and make her product stand out. I really loved reading about this!