Lisa Qu started her nominative fashion designer career in 2018 as a student at Parson’s School of Design in New York. Her brand, Liza Qu, has a mission to offer people high end fashion for a cheaper price. Lisa was born in Australia and has Eastern heritage, but then moved to New York. Because of this she incorporated all these aspects into her designs, including an origami inspired technique. This technique was started through Lisa’s senior thesis and has since grown into a larger program: in its first year, Lisa Qu’s sales reached a high number, and was expected to increase even more in the next few years.
Lisa is currently 26 and when she started her business she was 20. A unique part of her label is her and her team personally hand check every garment that they ship out, so that the costumer is provided with the correct clothes that are in perfect condition. Lisa Qu states that, “A designer’s job isn’t finished after they conceptualize a design. It’s only finished when the stacks of fabric swatches are sorted through, when the fit is perfected, the threads are trimmed, the garment is checked, and tissue wrapped, and the customer is left smiling…”
Lisa Qu’s designs are based and made in New York City. The styles are focused on sleek ivory and modern black looks, with the origami feature, and is made to appeal more toward the wardrobes of professional women. Some of her designs were showcased at several fashion events. After being featured in Forbes 30 under 30 in 2020, she collaborated with previous Forbes entrepreneurs to create a video series helping empower women by talking through stories, offering tips, and career advice. Lisa Qu is a perfectionist; she is so much so that she will have many iterations of a pair of paints because a lone line of stitches was crooked. She makes everything at her local store, and revises clothing over and over.
Lisa Qu was passionate about fashion, and she made it her full-time job. She took on an industry that was very competitive and branched out, taking on a new challenge of creating a uniqueness to her clothing brand. This is especially inspiring to some because it shows that you can find a way to shine through millions of others. All you have to do is add a little bit of personality, a little bit of you.
Overall, Lisa Qu’s main purpose is to create high end clothing at a cheaper price, maintaining great quality, and making something unique and that stands out, something that is hers. The link to Lisa Qu’s boutique is here.