Little Words Project is a business that strives to send a bigger meaning to customers other than simply buying bracelets. Adriana Carrig, the Founder and CEO of Little Words Project started her business in hopes to inspire while also making a profit. She preaches the importance of kindness, self-love, collaboration, authenticity, and inclusivity; All aspects which are highly represented in her bracelets as well.
Little Words Project lives by the motto, “Wear your bracelet to lift you up, then pass it on.” This motto describes the process by which the bracelets are more than just a purchase for yourself or someone else. However, the unique value of Little Words Project, is that every bracelet comes with a code. This code can then be used to pass on the meaning to someone else. On their website, there is a section where customers can relay their stories of why their word on their bracelet resonated with them in particular, and then pass it on to someone else who may need the encouragement. This really shows how you can “wear your heart on your sleeve.” By having a constant reminder on something so simple such as a wrist, you can be fulfilled with encouragement throughout the day.
Not only to you feel the encouragement, but you are able to relay your story to others who may also be in need of encouragement. This is a simple way to take words of kindness and pass them on. Another unique aspect of the company is the ability to track your word. You can then see the impact that you made while also potentially sharing a unique story with someone else. The world can be full of negativity and hatred at times. Through acts of kindness and positivity like these, this can easily change. Little Words Project is much more than a business, but is more of a movement.
This is an awesome concept. This is almost exactly like the key company that we talked about during class. I love that the idea is to keep the bracelet to have it lift you up and then when you’re feeling better, pass it on to someone else who needs it more than you.
This is a really cool story! It gives people something so that they know they are being heard and are not alone. It’s something tangible that can be passed on for years and is a great way to spread empathy.