Man goes to psychologist. Says he’s having a reoccurring dream where he turns into a teepee, then a wigwam, then a teepee, then a wigwam. What does it mean, doc? Doc says: “I think you are too intense”
Live Intense is a t-shirt design business that seeks to inspire people to “To live life with intent, passion, integrity, and to live it well.” (Live Intense Website) Started by a former teacher and friend, Greg Shepler and team. It has a similar vibe as Life is Good, but it seeks to convey a message that includes Christ. The team wanted a way to impact the community in a positive way, as well as being able to be a part of local ministries.
Essentially, they are based on a few motto’s like “Live Intense,” “Live Loyal,” “Live Ablaze,” and “Live Beautiful.” The shirts they make are representative of the themes and motto’s they convey.
“Live Intense started in 2011 when three guys with college degrees had nothing better to do than change the world. Ever since its inception, the goal of Live Intense is to promote an active and more fulfilling lifestyle. Whether you enjoy the outdoors, or love community, we promote both! Join us as we reconnect our global society with local community.” (liveintense.squarespace.com)
Interestingly, Live Intense has not iinnovated the t-shirt business, but they are able to run a sustainable business based around a story. A story of inspiration, love and encouragement.
Story: one of the most essential components to creating a successful business. As a consumer, I love supporting a business through not only product purchase, but backing their vision as well. A couple years ago I met the founder of Life is Good and despite being a pretty awesome guy, his company falls short in truly capturing the essence of a good life: one with Christ. Live Intense has both a great story and great product. I’d love to see where they take the company in the future!
Live Intense has a narrative style that emphasizes the story of their customers. Each persons story is charged with possibilities for excitement and adventure. Live intense has found a creative way to combine narrative and product to match their consumers needs.