Lucca is very famous on Tik Tok and known for his ironic clothing apparel and has blown up on Tik Tok for advertising his apparel. What is unique about this young entrepreneur is that he uses ideas from people who comment of his Tik Tok’s, so he is appealing to the public, who are buying his stuff, and is more likely to sell more of his clothing if he uses ideas straight from consumers. He is also making customers laugh and have cool stuff which is what motivates him. The funny shirts and apparel that are usually ironic and don’t make sense is what makes his business interesting and intriguing. He does his business out of his house and uses his own website to organize his orders, this always makes his business innovating. With him being able to organize his own website makes it more personal for himself and customers instead of using an Esty shop where Esty gets to include their franchise. I have learned through him that if you have an idea, you can truly start anywhere, and it is so cool that he uses ideas from the public to get variety in his apparel so it’s not the same thing all the time.
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I think it is a very smart business idea. He is appealing to what customers want and that is the best way to make profit. If an entrepreneur listens to what the public wants, they are definitely going to make money and have customers continually coming back to buy more of their products.