Lululemon is a popular brand that may be increasing in popularity everyday. This clothing brand was founded in 1998 by Chip Wilson in Vancouver, Canada. Lululemon is a yoga-inspired, technical athletic apparel company for women and men.
What inspired Chip Wilson to come up with this sensational brand? Wilson came up with idea after attending his first yoga class, he notice that some of the women clothes were real thin and transparent. He wanted to change that and create something that was better to workout in.
At the age of 42 Wilson knew he could come up with something better. After going to a couple classes he predicted that yoga was going to become very popular in the future. He then began designing the clothes and soon after he came out his first couple styles of yoga pants. From there Lululemon has been slowly taking off after 20 years of being around people are still in love with the brand.
Didn’t realize lulu had been around for so long. Also didn’t know it started aimed for yoga. Pricy, but definitely worth it. Awesome stuff.
This beggining story is actually a really cool story how it started from making reversible shorts that were used by skateboarders. The story of how they grew and became more popular through amazing publicity is amazing. This is truly a great story of how he turned a small skill that he had into creating super high quality and known as industry leading quality activewear. Great story!
This is yet another example of an entrepreneur noticing a problem and creating a solution. If anyone else recognized this problem, then they probably didn’t bother finding a solution. Even if they did find a solution, they probably didn’t act on it, and that’s what differentiates Chip Wilson from them.
This story of how lululemon began is really interesting. Its so cool to see how such a popular company today started out with a small idea years ago. It goes to show that any idea for a solution can turn into a huge sucess.