A New and Fun Look at Jewelry
Maddie Bradshaw is a young girl that was always interested in arts and crafts when she was growing up. At the age of 10 Maddie had started to make these magnet bottle caps that she would use to decorate her locker at school. At first, it seemed like the only people who wanted to join in on the trend were her close friends. However, after a couple of weeks her product grew in popularity and t
here seemed to be a high demand for the bottle cap magnets. Maddie took this opportunity and expanded on it. She decided to start making different jewelry out of the custom bottle caps.
I notice that right away Maddie, at the age of 10, is unique. She is one of the youngest entrepreneurs that I have ever heard of. She created her own product and started small, however, when she saw an opportunity to grow the business, she took it.
Although Maddie was the main designer, she could not financially support herself so her mother helped with that aspect. In order to produce the product twice as fast she had her younger sister, Margot, would help her out. The product was also made out of a cheap, easily attainable material which helped in the production.
Maddie was innovative in many different ways. She made sure that she didn’t hire anyone, but instead used her family as resources in order to expand her business.
The whole idea of the bottle cap jewelry is very interesting and was obviously very popular among young girls. She had come up with something that didn’t necessarily solve a need, however, she did provide a desirable product.
The business went on the famous TV show Shark Tank where they tried to get some big investors to help them out in their business to take it to the next level.
This is really neat! The product is really cute and I can see why it would be successful. Using family resources–great move. I like that you pointed out that the product wasn’t necessarily a need, but people still liked it. That is definitely something to keep in mind when thinking about innovation.
I think this is a really cool mashup, since it combines both magnets and bottle caps. Perhaps it isn’t solving a major need, but you could say it is a pain that so many magnets are so ugly looking. With this new product, she created a very attractive and cute magnet. The hand made look is amazing, and a great idea overall. Thanks for the nice post!