Fashion has been over done throughout the years. In fact, lots of styles from the past have made a comeback. Madison Maxey was not discouraged from finding an innovative fashion statement. At the age of 22 Maxey dropped out of college in order to follow her dream of becoming a designer for her own brand. Maxey transformed fashion. Smart Fabric helped her brand really take off. What makes smart fabric so creative and unique is that Maxey incorporated her designs and technology, that conducts electricity through circuits.
The company, The Crated (now known as, LOOMIA), Maxey founded is composed of engineers, designers, and innovators that deal with technology in some way or another. Based on how fast the growing interest rate consumers show in this concept leads me to believe that this 22 year old has changed the fashion world for the better. Maxey demonstrates her success by developing her product as prototypes for big name companies including: North Face, Google, PVH, Flextronics, Adidas, and Corning. This ambitious entrepreneur doesn’t stop there, she begins to lengthen her list of success by performing computational design as well as physical computing work at large companies and Maxey won the BF+DA Technology Innovation Award.
Maxey is a true entrepreneur and I can prove it to you. Maxey never let anything stop her from pursuing her dream, she found a distinct mashup (fashion and technology), she did not settle for less she continued to accomplish great things after she was greatly successful. Maxey is a very inspiring and motivating woman in the fact that she took two of her interests and made a sensational product out f it and became victorious. I learned that even after one major success there are still other opportunities for one to take advantage of. Maxey found a way to innovate a very difficult field, fashion.
This is interesting how she found her niche and ran with it. Fashion to me feels like a heavy red ocean where there are not many areas to innovate, but she did it and ran with it at a young age! Very Impressive!!