Rejected by Lancome as a makeup artist, Phan started a hobby she loved- filming makeup tutorials out of the comfort of her own home. After two years of YouTubing, Lancome’s executive noticed her artistry and signed her as the company’s first official video makeup artist. Since then, Phan has increased company annual sales rate by $120 million.

Now, Phan has made her mark on the digital world. Wanting to expand her horizons, Phan created Ipsy in San Mateo, California. Ipsy partners with a multitude of different makeup brands to deliver trendy bags to subscribers every month for a $10 fee. These Glam Bags are themed to the specific month for the perfect facial style every girl may need. With 1.7 million YouTube subscribers, 1 million watchers are loyal members to the Glam Bag fashion in locations including both the United States and Canada.

Ipsy employs over 100 people and is a rival to the fashionable Birchbox. BirchBox spends millions in PR, TV advertisements, and online outreach while Phan increases subscriptions by 100,000 per month on her videos alone. No marketing techniques, not a dime spent on PR.

She is not stopping there. Phan is in progress of developing her own app with photo and video editing software to fulfill one of her career aspirations- educating young followers with tech proficiencies and other skills to make them marketable to employers. Striving to change the world, Phan has travelled with Michelle Obama to Japan as part of The White House’s “Let Girls Learn Initiative”, and wrote her own novel, Make Up: Your Life Guide to Beauty, Style, and Success — Online and Off . This young dreamer is no longer looking to make an impact with just face products, she is working to be an influential role model to every single one of her subscribers.

“My dream is to see a new generation of entrepreneurs who are creating and having more meaningful jobs than the day-to-day grind.”

Phan YouTube Tutorial