Kelly Peeler is a very accomplished woman. After graduating from Harvard and starting a job at JPMorgan in asset management, she realized many of her clients were indirectly shorting student loan debt. This got her thinking about just how serious the college debt problem is in America. Kelly quit her comfortable job and realized she could help make a difference. She started a company called NextGenVest which initially sold financial education curricula to high schools. She then moved the focus more onto helping students find all applicable financial aid possible. So far she has helped her customers save over $39 million by helping them find more than $2.7 billion in available financial aid that goes unclaimed every year. Her mantra is “Be completely obsessed with your user and be empathetic”, and this has taken her very far. She was recently honored by Forbes, being listed on the “30 Under 30” for social entrepreneurship and has been catching the attention of large companies such as Goldman Sachs and even the White House.