Hart Main is a 14 year old kid and was sick of smelling “girly scents”. His sister was selling candles that smelled, well like girls. He wanted to create a candle line that smelled like things he liked. With an initial investment of 100 dollars of his own money and 200 of his parents he started ManCans. The line started with scents like Campfire, Bacon, Sawdust, Fresh Cut Grass, and Grandpa’s pie. Man Cans are sold in stores across the country. This is a problem that no one really saw. Hart saw a trend and decided to open it up to a new market segment, market candles to appeal to men. This is such a simple business line as scented wax is so easy to make, the profit margins are incredible.
Comments
millennialentrepreneurs.com
Copyright © 2024 All Rights Reserved
Copyright © 2024 All Rights Reserved
What I find interesting about his story is that he didn’t just accept that candles were a girly thing. He decided to change the way how candles are thought of. He chose not to accept the current paradigm, but created a new one.
I actually saw an idea like this once in a store, but I don’t believe it was this exact industry. The ones that I saw had a lot of gag scents, which, after talking to the store owner, were surprisingly some of their best sellers. It seems strange to me that people would want scents that are either not fragrances or sometimes even complete jokes, but if it sells, it sells!