Jooyeon Song loved getting her nails done but hated how much it cost to get a quality manicure. She also could not afford to sit there for at least two hours each time she went to the salon since she was so busy trying to get her MBA (Master of Business Administration Degree) at the time. Song and a few of her friends came up with the idea to make a business where people could do their own nails rather than spend unnecessary time and money at a salon. This idea quickly became a reality when Song created her company, ManiMe, also known as Manisfest.
ManiMe is a very unique business because it takes an individualized approach to nail kits. Customers have the option to take a photo of their hand and send it to ManiMe where 3D modeling and laser point accuracy are used to create the perfect fit for these stick-on nail colors. People can also do this for pedicures. When the COVID pandemic hit, ManiMe exploded and so many people became interested in this unique way to do their nails. The sets from ManiMe cost around $20 compared to salon prices that can get as high as over $100. Due to the popularity of this company, famous nail artists have signed onto this business and added their own unique designs which has only increased ManiMe’s popularity.
ManiMe has a wide variety of colors and designs for customers to choose from. Once someone finds the color or design that they want, they then have the option to order the standard fit or to do the personalized fit by doing the photo process that was previously mentioned. The custom fit does cost more money than the standard fit but the product that the customer would receive is worth the extra money! In addition to the stick-on sets, nail polish bundles are also available for purchase!
Check out ManiMe here
This is really neat! The background and inspiration for the business was really well explained and very interesting how it took off during COVID. I have never heard of the business, but it is a really cool idea. I think especially for younger kids who want to get their nails done but parents don’t want them inhaling those harmful fumes, this would be a really great alternative. Nice job!
This is such a good idea! I love getting my nails done but one of my biggest setbacks is often the high costs to get them done. I loved how well you explained Song’s business and you did it in a way that totally makes me want to give it a try!
That’s such a cool way to offer an alternative to an already crowded market. It’s so cool to hear about all of these companies that found great success during COVID yet continue to innovate and make changes to stay successful