Mashable is a top 10 multi million dollar blog that reaches audiences of all sorts; from the tech world to sports, to news stories with hot and relevant information on the top new products and info in the market. In 2005 it’s founder Pete Cashmore started this revolutionary data generator at the tender age of 19. His clever blog design, quick tips, tech advice, and social cultural aspects have attracted over 29 million followers on the many social media platforms he posts on. Cashmore grew his business from the ground up by adding sites for consumer contact and departments in the company itself to expand the empire. On the site itself found here, http://mashable.com/, you will find a variety of posts on a variety of topics for a variety of viewers. Its humorous takes on noteworthy company failures, quick views on sports games and reviews of new tech products and software are what make the blog so successful. By 2012 Cashmore was ranked in Time Magazines Top 100 Most Influential People for his great work in the social media world. Along with Mashable’s commitment to excellence and accuracy in their posts, Cashmore has also committed it to give back to the community by finding job opportunities in the career realms of “technology and social media, marketing and business, and design and development.” It also promises to attribute to a concept of “Social Good” to “make the world a better place.” In all these senses of this company I believe Mashable and its founder are both the stuff of the future we need to continue to push us into the future.
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I find this really interesting. It can be noticed that the youth aren’t into news and longer articles. We are very bad at keeping attention to certain tasks and a short and simple, fun news site of sorts could solve that problem and connect to the youth market very well.