Steve El-Hage is the CEO and founder of the global eCommerce platform MassDrop. Steve, 27, received his B.S. from the University of Toronto while studying economics. Upon graduating in 2012 Steve, along with co founder Nelson Wu, came together to build the platform. The company’s goal is simple, “to bring enthusiasts together, by exploring communities, products and stories you’re passionate about.” MassDrop seeks to build a community that is centered around commerce.
In the five years since operation MassDrop has been able to catch the eye of various investors who have put up funding the the company. MassDrop has raised over $48 million from outside investors. Today the website is up and running efficiently as consumers from around the world are able to purchase and sell merchandise through Massdrop. The company is all about the customers. A simple look at the website shows specific categories in which one is able to shop. Instead of having a search a search bar located somewhere on the website, the company has listed pictures with headings aimed at making shopping simple and easy. For example, “Photography”, shows a clear picture of a woman holding a camera. All one must do is make an account, click on which category to shop from, and purchase any item listed on the website.
MassDrop is a simple concept that is competing in a fierce market. This presents an advantage. Instead of logging on to Ebay and typing in “Photography lenses”, and being presented with thousands of items, one is able to narrow down the search by using MassDrop. A business that is focused on community, commerce, and the user is bound to compete with any large eCommerce website in the same field.
I went onto the website and it looks very much like Pinterest, but instead of sharing art, it shares commerce. It is very simple and seems like it is unique enough to compete in this competitive market.
It makes complete sense why this business is successful. Of course, online shopping doesn’t give people the same understanding of a product as compared to in person. A simple example is when buying a nice backpack, a person wants to see the how sturdy it is. It’s hard to know that without holding the product in hand. Therefore, a major part of online shopping is how the product is presented. This site does an excellent job of giving a good presentation of the product and gives a consumer a better idea of what he or she is buying than many other competitors.
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Eithеr way, great site and I look forward to seeing it expand over time.