In a face paced world, the need for sustained energy is only growing. Many people look to energy drinks to provide this energy. Unfortunately, the most common problem with most energy drinks happens to be the presence of chemicals and artificial ingredients. As people become more health conscious there becomes a market for a healthy alternative energy drink. 27 year-old Tatiana Birgisson recognized this need and has created the first healthy energy drink that actually provides the sustained energy consumers are looking for. With her creation of MATI Energy she has seen great success and even received over 5 million dollars in funding. With MATI Energy there is now a healthy way to feel awake and ready to seize the day!
https://www.drinkmati.com/
I think Birgisson’s attention to relatively dormant markets is going to pay off in the long run; as more and more Americans focus on the health aspects of what they consume, owning a company that does just that becomes more and more of a good investment.
Tatiana’s definitely found a gap in the energy drink market where she can effectively market her product. Her recognition of the need to be healthy, for some people, has allowed her to be successful in the energy drink market. It is nice to see a healthy option when it comes to energy drinks.