As we are writing out our posts I don’t think any of us really pay attention to the platform we are using, or maybe you are and I am in the minority. No matter what, someone had to create this platform for us to write out our blog posts. This is where Matthew Mullenweg comes in, a performing arts school graduate and jazz saxophonist, but also the founding developer of WordPress. As Mullenweg and his team was still developing the platform, a competitor drastically increased its prices which opened up the opportunity for WordPress to be the main blogging platform.
What is interesting about the creation of WordPress, is the fact that they weren’t the first blogging platform, Movable Type was. Mullenweg just saw an opportunity to create a basically “free” platform. Something Movable Type does not do and still does not. This is an amazing example of a product that differentiates from the already established competitors. This is inspiring because though there is so much innovation around us, there is still so much more out there to innovate. This includes already existing products and services.
Excellent thoughts on the very platform I am typing on right now. Often people take for granted the elements of life used daily and I enjoyed your take on the creation of WordPress. This goes to show how influential a simple price differentiation can be in determining how or if one can enter a certain market.
Wow I never thought of this either! It is really cool how he was able to penetrate a very saturated market by just shifting one small detail! He really makes me think about other things in my life that I have just gotten used to, but maybe I could change something and make a business out of!