Maxx Yung claims that entrepreneurship is about selling a passion. In his scholarship award winning essay, Yung writes about the badminton racket stringing services he provides. This simply started with his high school team, and has spread across the New York City and Long Island regions. What makes him different than any other professional? He has the equipment, and he’s gained the expertise. Maxx Yung has established himself by offering a lower price point, even when he could be charging two times what he does. Why? Because he cares so much about badminton, he wants to make it more easily accessible to everyone. THAT is truly what he’s selling.
I think it’s great how he is not only selling a service, but how he is doing what he loves and helping people. His ability to find an issue that he is passionate about and being able to form a brand out of that is what being an entrepreneur is all about. His commitment about keeping his prices low is also great as it helps reach more people while still making a profit.
I love the theme of this post. Passion is easy to forego but so beneficial if not necessary for a successful business. Without passion, there is only products; however, when passion is present, that is when there is an experience. Whether they know it or not, people want an experience when they interact with a business, not just a product.