The term “Eco-friendly” can make any product more attractive or intriguing to potential buyers. The customer loves to find a way to justify a purchase. Buying “eco-friendly” products is now a common justification. Adapting popular items or everyday accessories to be more “green” is now a clear path of entrepreneurship.
18-year-old Maya Penn is an entrepreneur who has incorporated the environment’s health into a fashion line. This eco-designer, founder of her own company, Maya’s Ideas is company based off simply of Maya’s goals. Maya entered fashion design with two goals; helping the environment through her work and give 10% of profit to environmental organizations. Maya has claimed that her products she avoids dyes and materials that, when put into waste, can be harmful. She takes pride in using recyclable materials.
Maya although 18, has already been in business for 10 years. She has spoken at a Ted Talk, been interviewed by many, and has been a subject for articles in business magazines- most notably Forbes. Being a lover of design, particularly animation, Penn has made short cartoon clips about teaching people the importance of the earth’s health.
Maya from a young age has loved design. She has taken her love and applied to the market of “all things green.” An established idea with her own goal, paired with the support pillars of her profit donations, and her own code of recyclable materials for products, Penn has an advantage that has boosted her in her young age.
It is great to see a new generation taking pride in helping preserve the earth and placing such great importance on going green. This undoubtedly only prove to breed success for us all in the future.
I like how this shows the power of having a purpose behind an idea or brand. The clothing industry is one of the most saturated industries, yet by having this unique story and purpose of protecting the environment Maya was able to reach a unique niche and become successful in the market and at such a young age! Great article!