As social media becomes more and more of a marketing tool for all kinds of companies, many smaller, niche companies generate most of their business from their social media accounts. Me and My Golf is a small company started by two young golf professionals, Piers Ward and Andy Proudman. The small business offers coaching videos for general advice and tips as well as personalized golf swing analysis. They have a strong presence on Instagram in the golf community and are well known by many of the PGA’s top golfers including Rory Mcilroy, DJ, Speith, Fowler, and many more. They have 130 thousand followers and have great ways of getting people involved including giveaways, free videos, and fun interactive content. While this company is still small, I believe that is where it should be. Golf is slowly declining and Me and My Golf is making it seem fun and less difficult than most believe it is. They are promoting a great game and making money doing so. 
Categories : Athletics, Millennial Enrepreneuers
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I’ve read that instructional videos are becoming more popular because of our generation growing up. Essentially a lot of people our age don’t know how to do many things, because we tend to spend a lot more time indoors and on our phones. This is definitely interesting, and I hope they keep it up!
Golf can be such a difficult sport to pick up, and even harder to improve at. These videos must help in a huge way. You’re right about starting through social media. As a start up, it can be a great way to get people interested with a small sample of the videos that show the product off in a simple way.
I’ve actually stumbled upon these guys on YouTube and thought their advice and videos were extremely helpful. I could definitely see their business growing immensely as this idea is very solid. Good post Scotty!
It’s cool to see how these guys are utilizing social media in order to help golfers improve. It’s so much more accessible, and it’s cool to see how so many golfers have already benefited by this!
I think ideas such as this golf one are always useful! The easiest way to try to teach yourself something is by watching someone else do it. What better way to learn than from professionals who know how to do it almost flawlessly? Because golf is such a technique based sport, videos like these are great to break down and revamp your swing.