In the wake of an ever-increasingly health-conscious society consumer are searching for new, healthy alternatives to sugary beverages. The old go-to’s such as Coca-Cola and other similar soft drinks are seeing a decline in sales due to this rising health trend, and a young entrepreneur has decided to step in the space to provide a more nutritious choice. Mikaila Ulmer at just 11 years old started her company “Me & the Bees”, a lemonade company that uses flax seed and honeybee honey alone to sweeten her beverages. Currently, her Me & the Bees brand is the number one ready-to-drink lemonade growth market in the country. Ulmer has her product in stores such as Whole Foods and Wegmans and can also be purchased online. In addition, she provides recipes for various drinks, foods, and deserts on her website. She also promotes a social aspect of her business in which she advocates for bee conservation initiatives due to the dwindling bee populations. Overall, Ulmer is an extremely well-rounded entrepreneur at such a young age and is seeing success not only in her for-profit initiatives but also in her social causes.