Like many 5 year-olds, Mia really wanted a pony. But living in suburban Long Island, New York, made that impossible. Mia thought creatively, “what if I can make my own pony”? Mia didn’t just want a big stuffed pony, she wanted to ride it. With the help of her father, she created Power Pony. The furry mechanical pony or unicorn is interactive through an IOS app. It’s front legs are similar to a hover board and the body is stable enough to support kids roughly between the ages of 4 –12 years old. A benefit of the product is that it is customizable and interactive. Parents can select speed for safety, and kids enjoy custom lights and realistic sounds. The speed ranges from Beginner (trot) to Intermediate (gallop) and Advanced (race). Kids can also choose what their pony looks like. The website has five ponies with unique names, colors, and fun stories, geared to both girls and boys. The Power Ponies are marketed to be used outside, positively motivating kids to spend time outside and with each other. Power Pony has been featured on the Ellen Show, The Kelly Clarkson Show, Fox News, NBC, the Today Show, and more. The company employs around two dozen paid employees and volunteers. In the holiday season of 2021, they sold 5,000 unites for $499 plus free shipping. Mia donated $5,000 of their proceeds to Garden City, L.I.’s Family & Children’s Association which helps families with economic problems in Long Island. The Power Pony company is socially driven to create fun products that fulfill kid’s dreams of having their own pony.
Sources:
https://www.investopedia.com/10-successful-young-entrepreneurs-4773310
This is such a heart warming story. It sounds like a fun toy that grandparents would love to spoil their grandkids with. While I would have never considered a toy riding horse, she certainly touched on an underdeveloped market. It was quite sweet of her to donate so much to the Family & Children’s Association. What a delightful story, I think she has the ground to further penetrate the market with her products.