When Mikaila Ulmer was just 4 years old, she had a lemonade stand as a lot of kids do, but she stuck with it. A lemonade stand is something so basic, yet things like that aren’t often considered. What makes her product different is that every purchase of Me & the Bees lemonade is donated to help protect the honeybees. The brands positioning is what makes it so special. A focus on community, and protecting the environment appeals to a lot of people because there’s now engagement and an emotional connection to a purchase. It is inspiring, also, to see a community who recognizes a good idea, and helps to build this wonderful company.

With people who were willing to support her and a product with a purpose, now about 15 years down the line, Mikaila Ulmer is donating 10% of annual profits back to the environment. This goes to prove that even young people can find a purpose and inspire change.