Mikey Williams is a high school basketball player who has taken advantage of the new era in amateur sports; the name, image, and likeness era. He is a five star recruit from the 2023 graduating class. Between Instagram, Twitter, and TikTok, Mikey has over 6 million followers combined. According to recent reports, he is able to charge companies over $50,000 per Instagram post to advertise their product. His NIL valuation at the beginning of 2022 was around $2.6 million, over double the amount of big named college football stars like Bryce Young and CJ Stroud. Mikey has signed two very large deals, one with Puma and the other with a sports marketing agency. He became the first high schooler to sign a deal with a popular footwear brand. He is currently being paid to wear their shoes and apparel on and off the court.
In a recent interview on the I Am Athlete podcast, Mikey said that he wants to be worth 1 billion dollars by the age of 25. He feels that he needs to make investments with his money now if he is going to be able to reach that goal in the next 7 years. As he enters college or the NBA G-league, next year he will be able to expand his wealth exponentially.
This is an interesting way for someone to be called an “entrepreneur.” The change in athletic culture in both high school and college athletes now being able to make money will forever impact sports. Mikey is using this opportunity better than everyone to set him up for tremendous potential as he moves forward.
I’ve been following Mikey Williams basketball careers for awhile now since he is a top prospect and very good at the game. However, I never knew the finances that he was able to obtain. It is very interesting how someone the same age as me is using entrepreneurial ideas to obtain wealth.