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Millennial Branding

“King of Personal Branding”

Dan Schawbel

Dan Schawbel’s life was changed when he read “The Brand Called You” by Tom Peters in 2007.  As a young boy, Schawbel believed that he fit the stereotype of a geek.  He lived a socially awkward life until he was hired to work in EMC’s product marketing department after college.  Even though he was hired to work in this department, Schawbel continued to work on side projects outside of his work environment at EMC.  He started his blog and magazine, which opened up a whole new world for him.  EMC quickly found out about his successes, and created a new position for him as the company’s social media specialist.

THe Company: Millennial Branding

Dan Schawbel founded the company, Millennial Branding in 2010, at the age of 26.  He decided to leave EMC and pursue his dreams in starting his own company.  The main idea of his branding company is broken down into two specific goals.  First, he finds it vital to teach people of his own generation the importance of personal branding.  He then shows them how personal branding can be used through social media.  Not only does Schawbel do this on a personal level, he also works on corporate branding as well.