As social media has become increasingly popularized in this generation, companies are using all social media platforms to market and reach customers. However, reaching the public and getting activity on their accounts turns out to be a lot harder than they thought. A lot of companies didn’t understand how people moved through social media: what caught their eyes, what they click on, what they care about. But people who are regularly using social media know how people use it. Millennials are, for the most part, masters of social media. Many use various social media sites every day and some have millions of followers just because they post content that the users want to see.
Because millennials are so knowledgeable about social media, companies are looking to hire millennials to coach them on how to manage their accounts or to completely run the account. This is a great opportunity for millennials to aid companies in reaching the market and getting the most out of traffic through their accounts.
Tracy Samantha Schmidt who is 32, is a social media educator and digital marketing consultant. She says social media coaching is a low-cost, potentially lucrative business idea. She has helped various companies with their social medias and is getting paid for it. If you use social media every day chances are you know more about social media than the average person. Why not put that knowledge to good use and make money for it? Start small and help a local company or friends company. Then use those experiences to work your way up the ladder and maybe someday you could be the Social Media Manager at a Fortune 500 company.
The concept of social media coaching is smart because it applies to a relatively young industry that is growing larger everyday. Tracy is anticipating needs that will occur as social media usage increases among corporations. Her ability to bridge the “technology gap” between millennials and older generations makes her highly marketable and will eventually lead to her great success.