After the COVID-19 pandemic in 2020, Miracle Olatunji saw a decrease in the motivation of Gen-Z to pursue a career after completing their education and decided to shift her previously founded OpportuniMe platform that assisted high school students in deciding what path to take after high-s
chool. When she originally founded OpportuniMe, her target market was students in high school, specifically in their junior and senior years, preparing to head off to college or into the workforce, but after COVID-19, she knew that her audience had shifted to be more focused on individuals who are experiencing stress and anxiety during the job interviewing and application processes. She had witnessed and personally experienced the pain that those around her felt. So, Miracle Olatunji pivoted. She changed her goals and perspective of OpportuniMe and sought a different market. Her new goal was to offer people tools to help them better take care of themselves while continuing to work towards their personal and career goals. COVID-19 offered Olatunji a new perspective, one that values self-care, but also realizing you, personally, must put in work to pursue the goals you have for yourself. Mircale took this perspective and put it into play in her life in 2021 when she decided to continue her college education online. After making the decision to continue online for her education and experiencing the benefit of it in her everyday life, she wanted to provide her users with that opportunity to experience the same self-care she was now able to prioritize. Miracle Olatunji took her personal experience throughout COVID and used it to reach people who had not received support post COVID. Now, OpportuniMe supports individuals searching for a future career and individuals who are experiencing stress and anxiety during that searching process.
To visit Mircale Olatunji’s interview with Technical.ly, visit here.
This is amazing, Jill! She had a heart for helping others and put it into practice! I love how she turned her original idea, utilizing the world’s social problems, and turned it into a solution that would more than just benefit one group of people. This really shows a great marketing strategy too, how she pivoted her idea to better meet the marketing world and to plant herself among people she can personally relate to. Like Professor Sweet mentioned, having a story that reflects something you’ve experienced can truly help develop your business. I would have loved to have known how old she was when she started all of this. I would also have loved if you had told us a little more about exactly what OpportuniMe does to help people and maybe how it has helped her grow as a young entrepreneur.
Hey Jill,
Your blog post is so good! You showed us the process that Miracle took before she got to the OppurtuniMe, and I found it so interesting that despite her setbacks she found a way to make her business even more successful. You did a really good describing her business and making it clear about the process behind it. You have a great intro and conclusion that ties together and summarizes the entire post. Great job1